One sector that has undergone tremendous change over the past 10 years is the publishing industry. The increasing use of alternative devises and the relevant development of independent distribution in web based and social based circles represent a significant need of innovation for the publishing sector. As a consequence of this migration to digital technologies, the whole publishing industry -mainly SMEs- is confronted by major challenges; in particular, the work-force involved in this sectors needs to know what is very important and urgent to do in order to keep the competitiveness and the effectiveness of the skills involved in the sector.  In the Digital European Agenda the EU Commission affirms that “long-established traditional professional models are in need to be revised and re-considered; especially taking into account the different impact the social technologies are having in the different sectors of the publishing industries”.

The current “transmedia” publishing trends take adaptation a step beyond by extending the contents across a wide range of platforms, from books to e-book until video and social interactive media. This implies an extended consequence: the actual skills involved in the supply chain are interested by very relevant changes and the sector is in need to respond with a partnership between the different actors of the publishing sectors and training providers addressed to define a common strategy.

The purpose of ASAP project is to respond to these strong needs a) identifying the current and future skill requirements in the participating countries (UK, Greece, Italy and Spain – but also in two other representative countries through the involvement of the European Federation of Publisher) and b) developing an innovative joint training programme which will provide the profiles of the supply chain (Production – Design – Distribution and sales – Editorial – Marketing and publicity) with the mix of skills needed, defining the training contents in relation to the requirements of the EQF and ECVET and also applying quality control by establishing the quality principles of the EQAVET framework.